Why You Still Need a Link in Bio with Up to 5 Instagram Profile Links

Concept

Updated: August 25, 2025

Increased Link Capacity in Instagram's Updated Features

Previously limited to just one link, Instagram profiles can now host up to five. While this is an improvement for users, the increase in number alone does not offer much freedom in brand expression or navigation design.

👉 How to Add Multiple Links on Instagram and Common Mistakes

The Limitations and Challenges of Having 5 Links

Visual and Usability Constraints

Up to five links can be arranged, but design and order cannot be flexibly optimized
Followers only see a simple list format, making it hard to convey the brand essence

Subscription and reservation links are listed alongside social media and feature articles
This often results in a confusing experience as to which link to press

The Value of Implementing a Link in Bio

Unique Strengths of External Tools

Design Flexibility: Freely set brand colors and layouts
Navigation Design: Arrange conversion-focused links at the top, service introductions in the middle, and cases or social media at the bottom
Analytics Features: Analyze click-through rates and traffic sources for improvements

Benefits for Small and Medium-Sized Enterprises

Exceed the '5-link limit' within Instagram, allowing for a more diverse information layout
Design navigation that brings users closer to results with the first click

The Next Step for Small Businesses

Testing the '5 links' feature in Instagram is a good first step
However, to focus on conversions and sales, implementing a Link in Bio to redesign the navigation is crucial
It's also effective for differentiating from competitors and maintaining consistent brand recognition

It's convenient that Instagram profiles can now have up to five links. However, just increasing the number of links does not sufficiently organize a brand-aware and result-oriented navigation.

Implement a Link in Bio to achieve a page design where 'any first click leads closer to results'.