Best Practices for CTA Placement to Increase Click-Through Rates
Tips
Updated: August 25, 2025
Key to Success: CTA Placement
Have you ever felt that despite having traffic, you're not achieving desired outcomes with your Link in Bio? Often, the placement of CTAs (Call to Action buttons) is to blame. This article introduces best practices to enhance click-through rates.
Basic Principles of CTA Placement
Top 3 Link Roles
- First: Directly linked to conversions such as applications, purchases, reservations
- Second: Service introduction or performance pages
- Third: Elements that reinforce trust (cases, reviews, SNS accounts)
Button Label Innovations
- Avoid vague 'click here' and include action-indicating verbs
- Examples: 'Schedule a free consultation', 'View products', 'Read case studies'
Design with Eye Guidance in Mind
- Design a natural flow from top to bottom
- Place less important links at the bottom
- Use color intensity to highlight the most important link
Common Mistakes in Placement
- Assigning equal importance to all links
- Placing SNS links at the top, burying the conversion pathway
- Non-actionable labels that decrease click-through rates
Tips for Maximizing Outcomes
Validate with A/B Testing
- Small changes in placement can significantly affect click-through rates
- Use UTM parameters and Google Analytics for tracking
Directly Link to Business Utilization
- Swap the top link during events or campaigns
- Differentiate between permanent and temporary pathways to enhance results
Conclusion: Outcomes Depend on Placement
The click-through rate of your Link in Bio is not just about the number of links but how they are arranged and labeled. Particularly, the role distribution of the top three links and the clarity of CTAs are directly connected to performance improvements.
Review your page and improve to a layout that gets clicked immediately.
