Comparing Link in Bio Services: Linktree, lit.link, Beacons, Campsite, Arounds
Industry Analysis
Updated: August 26, 2025
Introduction
Link in Bio services have expanded to solve the limitation of having only one link in social media profiles. Globally used Linktree, Japan's favorite lit.link, and emerging services like Beacons, Campsite, and Arounds are discussed here to compare their features and help you choose based on your usage goals.
Comparing Five Services
- Linktree: The most widely used Link in Bio service globally
- lit.link: Popular in Japan, known for its card-type design
- Beacons: Focused on the English-speaking market, strong in monetization and shop features
- Campsite: Simple and design-focused
- Arounds: A new option, focuses on self-expression as a mini-site
Comparison Table: Differences in Features and Philosophy
Below is a table summarizing the main differences.
| Item | Linktree | Beacons | Campsite | lit.link | Arounds |
|---|---|---|---|---|---|
| Design & Usability | △ Mobile-focused | ○ Wide customization | △ Simple | ○ Mobile editing & LINE integration | ○ Intuitive PC/Mobile UI |
| Unlimited Links | ○ | ○ | △ | ○ | ○ |
| Self-expression & Branding | △ Basic only | ○ Rich expression (supports images & videos) | △ Simple | ◯ Multimedia support (images, videos, audio) | ◎ Multimedia + unique features (e.g., interview function) |
| Monetization & E-commerce | ○ Rich external integrations | ○ Shop features | △ Limited | × | ○ Product links & affiliate support |
| Analytics & Marketing | ○ Pro version available | ○ Supports GA/Pixel | △ Basic analytics only | △ Basic analytics available | △ Basic analytics available |
| Multilingual Support | △ English-focused | △ English-focused | △ English-focused | × Japanese-focused | ○ Supports Japanese and English |
| Pricing | Freemium | Freemium | Freemium | Freemium | Freemium |
Target Users for Each Service
- Linktree: Those active on international social networks, seeking reliability
- lit.link: Domestic users, those who prefer a Japanese UI with LINE integration
- Beacons: Creators and e-commerce businesses, prioritizing shop features
- Campsite: Those who want a simple, beautiful link page
- Arounds: Those looking to express their profile and activities' story, aiming to deepen relationships with fans
Conclusion
Each Link in Bio service has its own philosophy and strengths. Your choice depends on what kind of activities you want to communicate.
- For simple link organization: consider lit.link or Campsite
- For monetization and e-commerce integration: consider Beacons or Linktree
- For self-expression and narrative: consider Arounds
👉 First, think about your activity style to determine which service is best for you.
