Linktree vs Arounds: Choosing Between Link Hubs and Mini-Sites
Introduction
Linktree pioneered the 'Link in Bio' service, widely used by creators and brands globally to overcome the limitation of placing only one link in social media profiles.
However, the desire for more personalized expression and dissatisfaction with mere link collections have grown. Arounds emerged in this context. This article compares both, organizing their philosophies and features.
Linktree's Philosophy and Features
Linktree centers on consolidating multiple links from a social media profile into one place.
- Philosophy: Simplicity and a mobile-first experience
- Features:
- Widely used globally
- Extensive integration and expansion features
- Intuitive and simple UI
However, its design is mobile-centric, primarily serving as a collection of links, which may limit brand expression and story development.
Arounds' Philosophy and Features
Arounds aims beyond simple link aggregation, aspiring to be a mini-site.
- Philosophy: Long-term fan engagement and monetization support
- Features:
- Harmonious design for both desktop and mobile
- Features that convey a narrative, such as self-introductions and interviews
- Free to use
- UI supports both Japanese and English
By expanding its philosophy from merely aggregating links to expressing activities, Arounds is designed to build relationships with fans and support ongoing activities.
How Philosophy Reflects in Features
The differences in philosophy directly manifest in their functionalities and user experiences.
| Item | Linktree | Arounds |
|---|---|---|
| Design | Mobile-focused | Harmonized for PC/mobile |
| Site Nature | Link collection | Mini-site expansiveness |
| User Experience | Simple link aggregation | Narrative content expression |
| Monetization | Dependent on external links | Directly supports fan cultivation |
| User Demographic | Those who want simple link aggregation | Those looking to build fan relationships through expression |
Conclusion
- Linktree: Globally recognized as a hub for aggregating links
- Arounds: Holds a philosophy of expressing activities as a mini-site, fostering fan formation
Your choice depends on your goals. If you want simple link aggregation, choose Linktree. If you wish to deepen relationships through expression, Arounds is the option.
👉 Try Arounds for free first to see if it matches your style of expression.
