lit.link vs Arounds: Simplifying or Expressing with Mini-Sites in Japan
Introduction
Widely known in Japan as a Link in Bio service, lit.link is a popular choice. On the other hand, a new option that has emerged is Arounds. This article compares the two, organizing their philosophies and functional differences.
Philosophy and Features of lit.link
lit.link specializes in 'intuitively organizing links using card-type templates'.
- Philosophy: Emphasizes ease of organizing pathways for domestic users
- Features:
- A wide range of templates and card-type designs
- User interface familiar to domestic social media users
- Simplicity that allows beginners to start using it immediately
However, the flexibility in configuration is limited, and it may not be sufficient to show more information beyond links as a story.
Philosophy and Features of Arounds
Arounds aims not just to aggregate links, but to express them as small mini-sites.
- Philosophy: Designed with fan engagement and monetization in mind
- Features:
- Design harmonious on both desktop and mobile
- Provides elements with narrative focus like profiles and interviews
- Free to use
- UI supports both Japanese and English
Arounds is designed not only to aggregate links but also to enrich the communication of activities, considering relationship building with fans.
How Philosophy Reflects on Features
The differences in philosophy between the two are directly reflected in the user experience and features.
| Aspect | lit.link | Arounds |
|---|---|---|
| Design & Usability | Editable via LINE integration, familiar to domestic users | Intuitive UI that harmonizes PC/mobile, editable by touching the desired area |
| Nature of Site | Easily organizes links | Expresses activities as mini-sites |
| Pathway Design | Focused on external links | Conveys the background and context of each link within the page, prompting the next action with a sense of satisfaction |
| Self-Expression & Branding | Limited to basic profiles and introductions | Features interviews and a unique 'non-intrusive design policy' to express brand stories |
| Multilingual | Domestic focus | Supports Japanese and English (UI message switching) |
| Pricing | Freemium | Freemium |
Suitable Users
-
lit.link is suitable for:
- Those operating accounts primarily within Japan
- Those who want to organize links easily
- Those who prefer simple card-type designs
-
Arounds is suitable for:
- Those who want to 'show' and communicate content and profiles
- Those considering long-term operation and monetization
- Those who care about appearance on both PC and mobile
Summary
- lit.link: Suitable for easily organizing pathways with a card-type service in Japan
- Arounds: A new option for expressing activities as mini-sites, with an eye on future fan engagement and monetization
If your goal is simple pathway organization, lit.link might be sufficient. If you're considering broader expression and future developments, Arounds could be insightful.
👉 Choosing the right form to communicate your message is crucial. If you want to expand your expression, Arounds might provide some clues.
