Why is 'Link in Bio' Essential? Fundamentals of Brand Awareness and Pathway Design
Business
Updated: August 25, 2025
Revisiting Your Social Media Strategy When Growth Stalls
Many small businesses continue to post on social media but struggle with lack of action from potential customers. A common issue is insufficient pathways in the profile section. This article explains the necessity of 'Link in Bio' and the basics of enhancing brand awareness and pathway design.
What is 'Link in Bio'? The Focus in Social Media Management
- Previously, Instagram allowed only one link, but now you can place up to five. However, the number of links doesn't increase the freedom in brand expression or pathway design.
- Tends to be self-contained within SNS, leading to weak inflow to websites or services
- Complements the customer and purchase pathways as a mechanism
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The Role of 'Link in Bio' in Enhancing Brand Awareness
The Challenge of 'Link Shortage' in Social Media Customer Acquisition
- Even with an increase in followers, the connection to services or products remains weak.
- Profile text alone doesn't convey 'who you are', making it hard for recognition to take hold.
Innovations for Brand Impression
- Unified design to express 'your own style'
- Multiple links to visualize overall activities
- CTA button design to encourage action
Basic Pathway Design Practices for Small Businesses
Rules for Placing Links
- Top: SNS accounts (listed subtly). However, if you want to highlight or have less content, placing them at the bottom can also be effective.
- Middle: Direct conversion pathways like applications, purchases, reservations
- Bottom: Links that deepen understanding, such as service introductions and case studies
Tips to Increase Click Rates
- Button colors and sizes should be 'noticeable but not cluttered'
- Labels should use action verbs (e.g., 'Consult for Free', 'View Products')
- Focus on the top three links to avoid confusion
Points to Consider for a Safe Start
- If it's a domestic service, the support in Japanese and compliance with regulations provide peace of mind
- Choosing based on SSL support and the availability of access analytics is advisable
- Starting with a free plan minimizes risks when beginning operations
Conclusion: Start Taking Action Now
A major reason for stagnation in social media outreach is 'lack of pathways'. By implementing 'Link in Bio', you can enhance brand recognition from the profile section and design pathways that lead to results.
First, create your 'Link in Bio' for free and launch your own brand page.
